RTL Ventures and Happy Investments, the investment company of internet entrepreneur Laurens Groenendijk, has announced that, in exchange for their share in Miinto Benelux and an additional cash investment, they are acquiring a minority share in Miinto Holding. An endorsement showing the outside world that RTL believes in the Miinto concept.

Miinto Holding entered the Dutch online fashion market in the autumn of 2012. For the launch of the platform on the Dutch market, the Scandinavian company set up a separate company in partnership with RTL Ventures and Laurens Groenendijk (Miinto Benelux). From this new venture, the partners launched the online fashion site Miinto.nl.